If you’re an artist already selling your paintings on Instagram, you’ve likely been consistent with creating and sharing your work. But at this stage, growth is not just about what you create - it’s also about how you present it.

Many artists continue posting regularly but don’t spend enough time organising their profile in a way that gives clarity to the viewer. When someone visits your page, they should not have to figure things out on their own. Your profile should guide them.

And this is where highlights become important. They help structure your profile in a way that clearly shows what you do, what you offer, and how someone can engage with your work.