About Us
What SHURUA(R)T means?
“Shuru” means to begin. Shuruaat is an Urdu term that means beginning. So, we changed it to SHURUA(R)T, beginning of Art. We were trying to provide a new platform for artists to sell their works and enable an art career. That’s why it’s SHURUA(R)T.
Why do we exist?
We started with a very simple vision, that the paintings made by students of Banaras Hindu University would be sold on our e-commerce platform. 70% of the profit generated will be shared with a specific artist to help her finance her education, and we will keep 30 percent for our maintenance. As we continued working with the artists we better understood the challenges, and we learned what marketing would work or not. Now we are into the complete grooming of artists, making them future art entrepreneurs after they leave college.
The vision is to help them have a better life as artists. We thought that by selling their paintings, making them financially independent, we would be doing our job. However, it isn’t so. Largely, the artists, when they leave college, either end up becoming teachers in government colleges or schools, or they just stop pursuing art. We want this to stop.
TEAM
In Loving Memory of
Neha Vashistha
Co‑Founder (Forever Remembered)
Neha co‑founded Shuruart with the conviction that art should not only inspire but also sustain livelihoods. She was a trained Bharatanatyam dancer and had a PhD in Linguistics from Banaras Hindu University. Her vision was to empower artists to build financially sustainable art career, breaking the cycle in which many abandon their practice after college. Neha’s creativity and dedication remain at the heart of everything we do. Though she passed away on 13 April 2026, her spirit continues to guide our journey and inspire the community we serve.
ADVISORS
EMAIL:
info@shuru-art.com
CONTACT ADDRESS:
SHURUA(R)T
Anaglob Technology Services Pvt. Ltd.
Flat No. 42, Siddhartha Enclave-1, Brij Enclave Colony, Sunderpur,
Varanasi-221001, India
+91-9650643322
REGISTERED ADDRESS:
Anaglob Technology Services Pvt. Ltd.
B 1/19, Assi, Varanasi-221005, India