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How to describe your painting on social media

Why writing an Art description is Important

To promote your art on a website, or social media platforms, it’s essential to write descriptions for every piece of art you create. The more information you provide to potential buyers about your artworks, the easier it is to convince them to buy it. 

It can be challenging to put something visual into words. However, persistence is key, and practice does make it easier, much like with painting.

Think how you would define your art to a stranger, what others have said about it, what you hope to achieve with your paintings, and your outlook on life. Ask a friend for feedback on your writing, but make sure they will be honest; this is not the time for "that's lovely" remarks. 

Can you see the difference between these two versions from an abstract painter?

 First try:

 “My work is about navigating the spans that divide life’s dualities, such as birth and death, division and union, waxing and waning. I record observations, both from memory and invention.”

Second try:

 “When people ask me what my work is about, I can only answer “everything!” My paintings come from my daily life and attempt to make sense of the world. They express my wishes and dreams for a better world, they celebrate happy occasions, my sadness, and frustration, as I explore life’s dualities ….”

You don't need to use fancy words in your writeup; Instead, always write in simple and easy to understand language. This will make it easier for viewers to relate to your art.

The majority of people won't have the patience to read a lengthy description, and many will lose interest before they even begin. It is ideal to write three brief paragraphs or about 100 wordsThese questions will help you think about what to write in an art description and how to keep it concise and effective.

  • How do you get inspired to create a new work of art?
  • Describe your process. How do you select and work with materials? 
  • What should the viewer notice when they look at your work?  Are there any specifics or methods that you tend to use?

Begin with the title of the painting. Choosing a title for your painting can be a very challenging process, since it shows yet another level of significance for the artwork. It can be challenging to convey the proper meaning with the appropriate word choice. There is no tried-and-true technique for naming an artwork, but there are techniques and exercises that might help you in deciding which title best captures your art. The best way is to make a list of ideas that correspond to the theme of your artwork and then select the best one out of it. 



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